General Tech Uncategorized

Chromebook overtakes the MacBook

Out of nowhere, Google’s Chromebook has overtaken the MacBook in unit share as of a new report from NPD Group. Most notably though the biggest impact in unit share seems to have been to Windows laptops and desktops. MacBooks are also down substantially and slight decline with iPad’s. Android based tablets are also taking an increasing share of the market.

The pricepoint and functionality of tablets is clearly a key contributor to their success. Chromebooks are priced even lower generally with Google apps and auto updating included.

By mfarmer

Mark Farmer is the owner and principal consultant of Air Dreams based in Toronto, Canada. He has over 20 years of experience in technology marketing spanning telecom OSS/BSS, broadband access, mobile consumer services and digital media. He has led product management, product marketing and marketing communications teams at a senior level and startups and large organizations including Amdocs, QuickPlay, Rogers Wireless and Trader Corporation.