Product leadership for retail, marketplaces and the AI era.
I’m Mark Farmer, a Toronto-based product leader. For more than 25 years I’ve built digital products and the teams behind them, from two-person startups to Walmart and Rogers. Air Dreams is where I share how I approach product strategy, platform modernization and putting AI to work in large organizations.
What I work on
Product strategy and business cases
Turning an idea into a sized opportunity, a business case and a roadmap that tests the riskiest assumptions first.
Retail, e-commerce and marketplaces
Pricing, item and catalog, assortment, supplier and marketplace platforms, from years of leading merchandising technology at Walmart.
AI in the enterprise
Moving AI from experiments to measurable value: choosing the right problems, getting the data ready and building the guardrails.
Building product teams
Coaching product managers and leaders, and building product practices and communities that scale.
Let’s talk
I’m always glad to compare notes on product, retail technology and AI.