FiLIP for kids, wearables first killer app?

As much as I am fascinated by all things gadgets and the many smart watches that are popping up I have not really come across one that will make me give up my 10+ year old Tag Heuer. If it’s on my wrist its design matters a great deal to me and so far the big bulky smart watches that jam a bunch of features that add little, at least in my perceived sense, of convenience just don’t impress me much. They seem like gadgets for gadget sakes.

Then I came across the FiLIP, a “A wearable smart locator and phone for kids”. It basically packs the phone into the watch with a GPS enabling parents to track their kids by defining safe zones. If they are in a safe zone, like a school or a friend’s house that you knew they would be at, no worries. If they leave that zone though, the parents instantly get an alert. The child as well has instant access to parents or caregivers via a red button which calls parent configured call lists starting at the top and if no answer is received moves on to the next in the list. You can also send them text messages to let them know, “Time to come home for dinner!” There is no separate phone required. It’s all built into the watch.

This is a unique take on what wearables could actually do differently that would make the lives of parents a bit easier. Now how you convince a child though that the big green bracelet is cool and hip to wear is a whole other problem. But at least the functions make sense (for the parent). If FiLIP can nail the form factor so kids want to wear it and think it’s cool, I think they might have a winner on their hands.

By mfarmer

Mark Farmer is the owner and principal consultant of Air Dreams based in Toronto, Canada. He has over 20 years of experience in technology marketing spanning telecom OSS/BSS, broadband access, mobile consumer services and digital media. He has led product management, product marketing and marketing communications teams at a senior level and startups and large organizations including Amdocs, QuickPlay, Rogers Wireless and Trader Corporation.