Reminds me very much of the idea from The Monk Who Sold His Ferarri, “Link passion to paycheck.” How may have seen corporate mission statements focus on “creating shareholder value” or “be the number one supplier of widgets”? Certainly not inspiring and says a lot about what the measures of success in those organizations are all about. They seem written for investors rather than as points of inspiration around which corporate culture can be created. The idea that you can work for passion and as a result the right financial things will happen is too rare in corporate culture today, but hopefully is changing.
Check the article out on LinkedIn.